Recruiting Software Trends in 2017: Applicant Tracking Made Easy
Attracting the right talent and keeping them engaged throughout the whole recruitment process is always a tough challenge. We’ve already spoken about the importance of Recruiting Software and Applicant Tracking Systems as the bread-and-butter of how successful a Recruitment Agency is in attracting and managing the process from start-to-finish.
In the last few years, more and more companies are using platforms such as Twitter, Facebook, and Instagram with a definite move onto more digitalised platforms. With more and more ways for people to come into contact with Agencies and Clients, it goes without saying that our Recruiting Systems shouldn’t remain unchanged. They also need to adapt to be completely effective.
With this in mind, there are several terms Trends in line for 2017.
Predictive Analytics is all about predicting what will happen based on what’s happened before. There is more and more of a push for Agencies to adapt their Recruiting Software to stay competitive in today’s modern digital world.
Simple Predictive Analytics could look at for example, the average rate for candidates to move through the recruitment process for different clients and how that could influence drop-out rates. This could be easily mapped and predicted, but again the System would have to be developed to enable this function.
A more difficult scenario, and one which we will probably see more of in 2017, is using Recruiting Software to do things like automatically predicting how likely it is for candidates to accept an offer based on history. You could also look at how the person is to stay in an organisation; with the Recruiting Software using information on salary, education, marital status as well as previous employment in order to make a prediction.
The scope for Recruiting Software to move forward in the realm of Predictive Analytics is wide ranging and touches on Data Science and Artificial Intelligence. For example, by using information that’s available outside of the organisation as well, your database could be unnaturally smart in predicting things. For example, you could look at the usual congestion for a candidate on the route to work and then use this data to predict what impact this might have on the person’s stress, productivity, and ultimately, whether or not he will burn out and after what length of time. The prospective impact of this is actually quite mind boggling.
Built in Assessment Tools
Assessing how much of a fit a prospective candidate is at the point of their application is something which has been around for a long time. If you’ve ever applied for jobs online, you’ll be aware of the long and tedious application process which asks mundane questions with the aim of figuring out whether or not you are a good fit for the job.
It’s not a new thing, but times are changing for the better.
2017 will (hopefully) see more of a move over to streamlined assessment tools. Built in personality assessments and cognitive trends are a hot Recruiting Software topic for 2017. There will be more of a push for software to develop short assessments to assess skillsets. All-in-all, these will be more focused, more short and more effective which will enable CV’s to be prioritised more effectively for Recruiters.
Integrated Social Media Interaction
Love it or hate it, social media interaction is one of those things that you cannot avoid. More and more companies are embracing the power of Twitter and Facebook and integrating their Recruiting Software accordingly. If your organisation hasn’t already, I’m afraid to say that you’re behind the times. 92% of companies use Social Media in one form or another (typically LinkedIn) to recruit, but many will not be fully utilising the power behind this source.
A future tool within Recruiting Software will be to use social media accounts to find out specific information such as applicant source automatically. Not only will this allow you to use certain platforms more and more (depending on which is successful) but it will also give you information on which ones to generally avoid (if any).
Watch this space! Technology has never been so advanced, so quite literally the possibilities are endless…