We are about to delve in to the ‘dark art’ of SEO (Search Engine Optimisation) but it’s not really that much of a dark art to be honest. Just follow the tips below and you will be on your way to getting recognised online.
Before you pen your masterpiece on crafting the perfect CV, spend some time on Google’s keyword planner. This incredibly useful tool will let you search for the best recruitment focused keywords for your page/post. My personal weapon of choice when it comes to keyword/competitor research is SEMRush, this awesome tool bundles everything you need in to one easy to use interface.
Pay close attention to locality, for example if you were creating a website for a recruitment agency specialising in HGV drivers, you want to optimise for:
- HGV Drivers
- LGV Drivers
- Lorry Drivers
- HGV recruitment [your city]
- driving recruitment agencies
- etc etc
By considering your location, you open up a targeted area of the web specifically for the location you are targeting. This mean you end up with more engaged users visiting your site and queuing up to hand you their CV’s.
This can’t be stressed enough, the titles and descriptions are critical to your Recruitment SEO strategy, ignore them at your peril. In all honesty though, you should be pretty good at crafting the perfect title and description for a page, after all you’ve been penning adverts all day, every day. Those adverts help keep your business profitable so turn those talents towards your website, just make sure you include your chosen keywords.
One keyword per page please
To keep your website structured in an easy to read way, try to focus on one keyword per page. Many recruitment agencies attempt to get so much information in to their pages that the website becomes confusing for their users. Keep It Simple, if you want to create a page about regulatory affairs recruitment, keep to just talking about regulatory affairs.
Keyword stuffing paradigm
Ok, so we’ve spoken about keywords and now your wondering if you should just stuff your pages with keywords over and over again. In short, No you shouldn’t, keywords are like sweets – good in moderation – too many and you’ll start to feel sick. Search engines are the same, if they find you over using keywords, you risk being flushed away in to the sewer system with all the other spammers on the web. Search engines are pretty smart and are getting better every day, so work with them and not against them.
Backlinks are an important metric for Recruitment SEO, sites linking to yours demonstrate a degree of quality in your work and add more weight to your online visibility. Don’t get caught out though by swapping links with other websites or even worse buying links. These methods may work initially but it will be short lived and soon you will find yourself in website hell, begging to get the Google penalty taken off your site so you exist again.
To keep the search engines interested you have to keep updating your website regularly. You might start off with a lot of energy, posting every day for a month, but soon you have to go back to doing recruitment and content goes out the window. Have a think about what your situation allows you to do, if you can only set enough time aside to write one post a week, it’s fine as long as you keep that schedule. Search engines are like teenagers and get bored quickly if nothing new is available.
Social media is all the hype, everyone is on social media nowadays, but where are your target audience? If they are not on Twitter, why are you?. It can really pay to find out where your target audience hide out on social media, targeting the wrong one can be costly and time consuming.
Also consider, what you actually share on social media, posting your available jobs on social media may be a novelty at first but you will quickly find that it annoys people to see their feeds full of job opportunities. Consider, instead creating/sharing engaging content surrounding your specialist areas keeping your candidates/clients up to date on industry trends.