With the rise of digital landscape used for job search and increasing amount of information available to the candidates, the competition also transfers to the internet: it is where solid Search Engine Optimization strategies help your recruitment initiatives appear at the top of search results and where you have the highest chance of securing the talent before the rest of the competition does.
What is Search Engine Optimization?
What is Search Engine Optimization (SEO)? It is the name of a highly complex process that helps your Recruitment website to appear as high as possible on the list of results after a candidate or searches for specific information.
Essentially SEO is an advertising discipline that concentrates on developing natural (non-paid) web results.
It combines both standard and innovative components required to enhance rankings, drive movement, and expand the learning capacity of web indexes that locate your website in connection to other websites.
Sometimes the quality of SEO just depends on how your website is organised and whether web crawlers understand where the information is on your website and what it is about. Sometimes it needs more complicated tactics to attract web crawlers to find keywords that produce activity to your site, and Recruitment Hacks is here to offer assistance.
Why does my website need SEO?
The dominant part of web activity is driven by the significant business web indexes such as Google, Bing, Yahoo!, and others. As much as social media, online networking and other sorts of activity can attract visitors to your site, web indexes are essential for directing most of internet clients no matter what content is on your website.
Web indexes are remarkable in how much they focus on guiding individuals who are searching for what you offer. If web indexes can’t discover your website or store information about the content of your website on their databases for some reason, you simply loose a major opportunity to increase the chance of directing people to your website.
In recruitment terms, if candidates cannot find your website when they are looking for new job opportunities on the web, it has a direct negative effect on your business: you have to put a lot more resources in finding those candidates yourself instead of them coming to you. With the competition in recruitment world, it becomes obvious that web index movement can make (or break) your recruitment initiatives.
Being constantly focused on directing traffic to your site, SEO can give digital presence to your recruitment business like no other channel of advertising. Putting resources into SEO can have an excellent rate of return on investment compared to other types of marketing and advertising.
Why can’t the web indexes make sense of my webpage without SEO?
Web indexes are brilliant, yet they still require help to find your recruitment website and make sense of what it is that you are trying communicate. The web technology is constantly developing and they are continuously attempting to enhance their innovation to crawl the web and return better results to candidates looking for information about new job opportunities. However, there’s still a limit on how well web crawlers can work.
While the benefits of SEO include a huge number of candidates visiting your website and increased possibility of hiring the right person, the wrong moves on the web can hide your site somewhere down in the query items where any digital advertising initiatives become insignificant.
As much as making content accessible to web indexes, SEO also helps ranking your recruitment website against other recruitment websites, helping candidates to find more high quality information about recruitment quicker. The competition is turning out to be progressively aggressive, and those organizations that perform SEO well, will be reaping the fruits of attracting more high quality candidates in a shortest amount of time possible.
Is it possible to do SEO by myself?
The universe of SEO is mind boggling (especially in an industry as competitive as recruitment is), however a great number of people can without much of a stretch understand the basics. In fact, applying some of the techniques you can find here on Recruitment Hacks, can have a major effect on your recruitment business.
Free Search Engine Optimization training is also broadly accessible on the web, however, the technology is constantly changing and developing so it might be difficult to keep on top of new trends and follow new coding, web design, content marketing, digital advertising, and other related areas.
So what is search engine optimization process and how it is influenced?
When a candidate performs an online search, the search engine goes through billions of documents and does two things: it returns only those results that are relevant or useful to that specific search and it ranks those results according to the popularity of the websites serving the information. The process of Search Engine Optimization is meant to influence webpage relevance and popularity and usually it looks at these aspects:
- the amount of keywords that are related to a specific search
- how much content on your website in general is relevant
- whether content on your website is engaging
- how easy is to look for information (website structure)
- whether the website and content on it is trusted by users
- whether the website is mobile friendly
- what sort of user experience the website provides
Here at Recruitment Hacks we help recruitment companies with their Search Engine Optimization and if it’s something you are looking to get done for your recruitment website, get in touch! Even if you don’t need SEO, you can still have a chat with us – we’re huge fans of anything digital technology related.